You know them. But, you probably don’t think digital. With the physical phone book becoming extinct they had to find some other way to grow.
They came up with a local Google Ads program. Campaign managers had 30-40 local clients to work with: dentists, lawyers, paving companies – stuff along that line.
Each client had a 2K-5K monthly budget. The most time consuming part, was levelling out the daily spend. I ended up writing Adwords Scripts, and later wrote a custom CRM to automate my budgets. I had automated my job.