Yellow Pages


You know them. But, you probably don’t think digital. With the physical phone book becoming extinct they had to find some other way to grow.

They came up with a local Google Ads program. Campaign managers had 30-40 local clients to work with: dentists, lawyers, paving companies – stuff along that line.

Each client had a 2K-5K monthly budget. The most time consuming part, was levelling out the daily spend. I ended up writing Adwords Scripts, and later wrote a custom CRM to automate my budgets. I had automated my job.

Cira 2013

About the author


Making stuff online since 1998. Currently building SaaS @ Next In Line